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Selling Stuff Online

"I'm selling on Etsy/eBay. What am I on the hook for?"

in plain english

Selling online combines tax reporting, sales rules, and honest-advertising laws.

When you sell online, three different rulebooks meet. The IRS wants to know about your income (and the platform tells them via 1099-K). The UCC governs the actual sales contract — what counts as a binding offer, what 'as-is' really means, and what happens if the buyer never pays.

The FTC handles how you describe what you're selling: photos, claims, reviews, and even the word 'free' have rules attached. Get those three right and you're running a real little business.

in the margin
Express warranty
A promise about a product that you can be held to.
Basis of the bargain
Anything that influenced the buyer's decision to buy.
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📦Selling Stuff Onlinecreates obligations underevidence ofUCC2-204
Formation of contract
A sale is binding even without a formal contract — if both sides act like there's a deal.
UCC2-313TFMI, 2-4700FTC255eCFR1.61-1
UCCUCC § 2-204

Formation of contract

A sale is binding even without a formal contract — if both sides act like there's a deal.

Source: Uniform Commercial Code
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