707.55 Prohibited advertising and sales practices.
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/wi/chapter-707/707-55A research copy — for the controlling text, always check the official state or federal source. Not legal advice.
707.55 Prohibited advertising and sales practices. In connection with the offer or sale of a time share, no person may engage in any of the following practices:
(1)False or misleading statements. Making any assertion, representation or statement of material fact that is false, deceptive or misleading.
(2)Incentives. Making any assertion, representation or statement that any incentives, including discounts, special prices, merchandise awards, types of memberships or other financial benefits, are only available to a prospective purchaser for the remainder of the day on which the assertion, representation or statement is made, except that the person may state that the incentives are not guaranteed in the future and that they may be subject to negotiation in the future.
(2m)Value of incentives. Making any assertion, representation or statement that an incentive or inducement to purchase has a specified price or value unless the incentive or inducement is customarily sold apart from the sale of a time share.
(3)Resale value. Misrepresenting the resale value of a time share.
(4)Financial investment. Representing a time share as a financial investment.