628.34 Unfair marketing practices.
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/wi/chapter-628/628-34-2A research copy — for the controlling text, always check the official state or federal source. Not legal advice.
628.34 Unfair marketing practices.
(1)Misrepresentation.
(a)Conduct forbidden. No person who is or should be licensed under chs. 600 to 646 , no employee or agent of any such person, no person whose primary interest is as a competitor of a person licensed under chs. 600 to 646 , and no person on behalf of any of the foregoing persons may make or cause to be made any communication relating to an insurance contract, the insurance business, any insurer, or any intermediary that contains false or misleading information, including information that is misleading because of incompleteness. Filing a report and, with intent to deceive a person examining it, making a false entry in a record or willfully refraining from making a proper entry, are “communications” within the meaning of this paragraph. No intermediary or insurer may use any business name, slogan, emblem, or related device that is misleading or likely to cause the intermediary or insurer to be mistaken for another insurer or intermediary already in business. No intermediary may provide a misleading certificate of insurance.