628.01 Purposes.
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/wi/chapter-628/628-01A research copy — for the controlling text, always check the official state or federal source. Not legal advice.
628.01 Purposes. The purposes of this chapter are:
(1)To encourage improvement in the professional competence of insurance intermediaries;
(2)To provide maximum freedom of marketing methods for insurance, consistent with the interests of the public in this state;
(3)To preserve and encourage competition at the consumer level;
(4)To limit the adverse effects of imperfect competition on the cost of insurance; and
(5)To regulate insurance marketing practices in conformity with the general purposes of chs. 600 to 655 .