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Code · Wisconsin · Chapter 344 — Vehicles — financial responsibility

344.577 Advertisement or representation.

126 words·~1 min read·/wi/chapter-344/344-577-4

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344.577 Advertisement or representation.
(1)Definition. In this section, “advertisement or representation” means any oral, written or graphic statement which is made in connection with the solicitation of the rental of a private passenger vehicle.
(2)Damage waiver charge. If a rental company or an employee or agent of a rental company disseminates or makes in this state an advertisement or representation that includes a statement of the rental rate for a private passenger vehicle available for rent from a location in this state, the advertisement or representation shall also include a statement of the charge for any damage waiver offered by the rental company in conjunction with the rental of that private passenger vehicle and a statement that purchase of the damage waiver is optional.
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