100.171 Prize notices.
272 words·~1 min read·
/wi/chapter-100/100-171-4A research copy — for the controlling text, always check the official state or federal source. Not legal advice.
100.171 Prize notices.
(1)Definitions. In this section:
(a)“Prize” means a gift, award or other item or service of value.
1. “Prize notice” means a notice given to an individual in this state that satisfies all of the following:
a. Is or contains a representation that the individual has been selected or may be eligible to receive a prize.
b. Conditions receipt of a prize on a payment from the individual or requires or invites the individual to make a contact to learn how to receive the prize or to obtain other information related to the notice.
2. “Prize notice” does not include any of the following:
a. A notice given at the request of the individual.
b. A notice informing the individual that he or she has been awarded a prize as a result of his or her actual prior entry in a game, drawing, sweepstakes or other contest, if the individual is awarded the prize stated in the notice.
c. A notice given in the form of an in-pack chance promotion if it meets the requirements of s. 100.16
(2).
(c)“Solicitor” means a person who represents to an individual that the individual has been selected or may be eligible to receive a prize.
(d)“Sponsor” means a person on whose behalf a solicitor gives a prize notice.
(e)“Verifiable retail value” of a prize means:
1. A price at which the solicitor or sponsor can demonstrate that a substantial number of the prizes have been sold by a person other than the solicitor or sponsor in the trade area in which the prize notice is given.