100.16 Selling with pretense of prize; in-pack chance promotion exception.
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/wi/chapter-100/100-16A research copy — for the controlling text, always check the official state or federal source. Not legal advice.
100.16 Selling with pretense of prize; in-pack chance promotion exception.
(1)No person shall sell or offer to sell anything by the representation or pretense that a sum of money or something of value, which is uncertain or concealed, is enclosed within or may be found with or named upon the thing sold, or that will be given to the purchaser in addition to the thing sold, or by any representation, pretense or device by which the purchaser is informed or induced to believe that money or something else of value may be won or drawn by chance by reason of the sale.
(2)This section does not apply to an in-pack chance promotion if all of the following are met:
(a)Participation is available, free and without purchase of the package, from the retailer or by mail or toll-free telephone request to the sponsor for entry or for a game piece.