72-6-403. Highway sponsorship program -- Sponsorship advertisement restrictions -- Rulemaking.

377 words·~2 min read·/ut/title-72/chapter-6/72-6-403

A research copy — for the controlling text, always check the official state or federal source. Not legal advice.

Effective 5/14/2019

(1)The department may establish a sponsorship program to allow for private sponsorship of the following department operational activities or other highway-related services or programs:

(a)traveler information;

(b)rest areas; and

(c)courtesy patrol services.

(2)All revenue generated from a sponsorship authorized by this section shall be deposited into the Transportation Fund created by Section 72-2-102 to be used to:

(a)offset costs associated with providing the service being sponsored; and

(b)support costs associated with operation and maintenance of the state highway system.

(a)The department shall adopt a policy on sponsorship agreements that is applicable to all department operational activities or other highway-related services within the state described in Subsection

(1).

(b)The policy described in Subsection (3)(a) shall:

(i)include language requiring the department to terminate a sponsorship agreement if it determines the sponsorship agreement or acknowledgment sign:

(A)presents a safety concern;

(B)interferes with the free and safe flow of traffic; or

(C)is not in the public interest; and

(ii)describe the sponsors and sponsorship agreements that are acceptable and consistent with applicable state and federal laws.

(4)A sponsorship authorized by this section:

(a)may not contain:

(i)promotion of any substance or activity that is illegal for minors, such as alcohol, tobacco, drugs, or gambling;

(ii)promotion of any political party, candidate, or issue; or

(iii)sexual material;

(b)may not resemble a traffic-control device as defined in Section 41-6a-102 ; and

(c)shall comply with federal outdoor advertising regulations in accordance with 23 U.S.C. Sec. 131.

(5)In accordance with Title 63G, Chapter 3, Utah Administrative Rulemaking Act , the department shall make and enforce rules governing:

(a)the placement and size restrictions for acknowledgment signs at rest areas; and

(b)other size, placement, and content restrictions that the department determines are necessary.

(6)A commercial advertiser that enters a sponsorship agreement with the department for the use of space for a sponsorship shall pay:

(a)the cost of placing the sponsorship advertisement on a sign; and

(b)for the removal of the sponsorship advertisement after the term of the sponsorship agreement has expired.

Amended by Chapter 479 , 2019 General Session