32B-5-305. Pricing of alcoholic product -- Other charge.
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Effective 3/13/2026
32B-5-305. Pricing of alcoholic product -- Other charge.
(1)Except as provided in Section 32B-2-213 , a retail licensee:
(a)may sell, offer for sale, or furnish liquor only at a price fixed by the commission; and
(b)may not sell an alcoholic product at a discount price on any date or at any time.
(a)A retail licensee may not sell, offer for sale, or furnish an alcoholic product at less than the cost of the alcoholic product to the retail licensee.
(b)A retail licensee may not sell, offer for sale, or furnish an alcoholic product at a special or reduced price that encourages overconsumption or intoxication.
(c)A retail licensee may not sell, offer for sale, or furnish an alcoholic product at a special or reduced price for only certain hours of the retail licensee's business day, such as a "happy hour."
(d)A retail licensee may not sell, offer for sale, or furnish more than one alcoholic product for the price of a single alcoholic product.
(e)A retail licensee may not sell, offer for sale, or furnish an indefinite or unlimited number of alcoholic products during a set period for a fixed price.
(f)A retail licensee may not engage in a promotion involving or offering a free alcoholic product to the general public.
(3)As authorized by commission rule, a retail licensee may charge a patron for providing:
(a)a service related to liquor purchased at the licensed premises; or
(b)wine service performed for wine carried in by a patron in accordance with Section 32B-5-307 .
Amended by Chapter 39 , 2026 General Session