13-72a-202. Restrictions on advertising.
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/ut/title-13/chapter-72a/13-72a-202A research copy — for the controlling text, always check the official state or federal source. Not legal advice.
Effective 5/7/2025
13-72a-202. Restrictions on advertising.
(1)A supplier may not use a mental health chatbot to advertise a specific product or service to a Utah user in a conversation between the Utah user and the mental health chatbot unless the mental health chatbot:
(a)clearly and conspicuously identifies the advertisement as an advertisement; and
(b)clearly and conspicuously discloses to the Utah user any:
(i)sponsorship;
(ii)business affiliation; or
(iii)agreement that the supplier has with a third party to promote, advertise, or recommend the product or service.
(2)A supplier of a mental health chatbot may not use a Utah user's input to:
(a)determine whether to display an advertisement for a product or service to the Utah user, unless the advertisement is for the mental health chatbot itself;
(b)determine a product, service, or category of product or service, to advertise to the Utah user; or
(c)customize how an advertisement is presented to the Utah user.
(3)This section does not prohibit a mental health chatbot from recommending that a Utah user seek counseling, therapy, or other assistance from a licensed professional, including a specific licensed professional.
Enacted by Chapter 269 , 2025 General Session