13-37-201. Required notice.
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13-37-201. Required notice.
(a)In accordance with this section, a commercial entity shall provide the notice described in this section to a person if:
(i)the commercial entity enters into a consumer transaction with that person;
(ii)as a result of the consumer transaction described in this Subsection (1)(a) , the commercial entity obtains nonpublic personal information concerning that person; and
(iii)the commercial entity intends to or wants the ability to disclose the nonpublic personal information:
(A)to a third party; and
(B)for compensation; and
(iv)the compensation described in Subsection (1)(a)(iii)(B) :
(A)is the primary consideration for the commercial entity disclosing the nonpublic personal information;
(B)is directly related to the commercial entity disclosing the nonpublic personal information; and
(C)is not compensation received by the commercial entity in consideration of a transaction described in Subsection
(5).
(b)For purposes of this chapter, a commercial entity is considered to have obtained information as a result of a consumer transaction if:
(i)the person provides the information to the commercial entity:
(A)at any time during the consumer transaction; and
(B)at the request of the commercial entity; or
(A)the commercial entity otherwise obtains the information; and
(B)but for the consumer transaction, the commercial entity would not obtain the information.
(2)The notice required by Subsection
(1)shall be given before the earlier of:
(a)the point at which the person is requested to provide the nonpublic personal information; or
(b)the commercial entity otherwise obtains the nonpublic personal information as a result of the consumer transaction described in Subsection (1)(a) .
(3)The notice required by Subsection
(1):
(a)shall read substantially as follows: "We may choose to disclose nonpublic personal information about you, the consumer, to a third party for compensation.";
(b)may be made:
(i)orally, if the consumer transaction itself is entirely conducted orally; or
(ii)in writing, if the notice is written in dark bold; and
(c)shall be sufficiently conspicuous so that a reasonable person would perceive the notice before providing the nonpublic personal information.
(4)This chapter does not apply to:
(a)a commercial entity that is subject to a federal law or regulation that governs the disclosure of nonpublic information to a third party; or
(b)a covered entity as defined in 45 C.F.R. Parts 160 and 164.
(5)Notwithstanding the other provisions of this section, a commercial entity is not required to provide notice under this section if:
(a)the disclosure of the nonpublic personal information is related to the third party providing to the commercial entity:
(i)services, including business outsource services;
(ii)personal or real property; or
(iii)other thing of value; and
(b)compensation received by the commercial entity as part of the transaction is received by the commercial entity for or in consideration of the transaction described in Subsection (5)(a) .
Enacted by Chapter 97 , 2003 General Session