§ 303a. Standards for children’s television programming

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(a)Establishment The Commission shall, within 30 days after October 18, 1990, initiate a rulemaking proceeding to prescribe standards applicable to commercial television broadcast licensees with respect to the time devoted to commercial matter in conjunction with children’s television programming. The Commission shall, within 180 days after October 18, 1990, complete the rulemaking proceeding and prescribe final standards that meet the requirements of subsection (b).

(b)Advertising duration limitations Except as provided in subsection (c), the standards prescribed under subsection

(a)shall include the requirement that each commercial television broadcast licensee shall limit the duration of advertising in children’s television programming to not more than 10.5 minutes per hour on weekends and not more than 12 minutes per hour on weekdays.

(c)Review of advertising duration limitations; modification After January 1, 1993, the Commission—

(1)may review and evaluate the advertising duration limitations required by subsection (b); and

(2)may, after notice and public comment and a demonstration of the need for modification of such limitations, modify such limitations in accordance with the public interest.

(d)“Commercial television broadcast licensee” defined As used in this section, the term “commercial television broadcast licensee” includes a cable operator, as defined in section 522 of this title.

(Pub. L. 101–437, title I, § 102, Oct. 17, 1990, 104 Stat. 996.)

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U.S. Code

§ 303b
Consideration of children’s television service in broadcast license renewal

statute-compilations

statutes-at-large

Public Law 101–437
To require the Federal Communications Commission to reinstate restrictions on advertising during children’s television, to enforce the obligation of broadcasters to meet the educational and informational needs of the child audience, and for other purposes

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U.S. Code

Definitions
§ 522

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Pub. L. 101–437, title I, § 102
104 Stat. 996
Pub. L. 101–437, title I, § 101

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cites case law

§ 303a

Standards for children’s television programming

Fed. Reg.×7

Stat. Comp.×2

Stat.×2

U.S.C.×1

U.S.C.§ 522

Pub. L.Pub. L. 101–437, title I, § 102

Stat.104 Stat. 996

Pub. L.Pub. L. 101–437, title I, § 101

Cites 4Cited by 12 across 4 sources