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Code · CFR · Title 16 — Commercial Practices · Part 23 — Guides for the Jewelry, Precious Metals, and Pewter Industries · § 23.17

§ 23.17. Misuse of the words "brilliant" and "full cut."

98 words·~1 min read·/us/cfr/t16/s§ 23.17·

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It is unfair or deceptive to use the unqualified expressions "brilliant," "brilliant cut," or "full cut" to describe, identify, or refer to any diamond except a round diamond that has at least thirty-two
(32)facets plus the table above the girdle and at least twenty-four
(24)facets below. Note to § 23.17: Such terms should not be applied to single or rose-cut diamonds. They may be applied to emerald-(rectangular) cut, pear-shaped, heart-shaped, oval-shaped, and marquise-(pointed oval) cut diamonds meeting the above-stated facet requirements when, in immediate conjunction with the term used, the form of the diamond is disclosed.
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