164.6945 Compensation of student-athlete for use of name, image, or likeness --

230 words·~1 min read·/ky/164-6945

A research copy — for the controlling text, always check the official state or federal source. Not legal advice.

Compensation from institution -- Agreements -- Restrictions.

(1)A student-athlete may receive compensation for the use of the athlete's name,

image, or likeness through a name, image, and likeness agreement with a third

party. Such compensation shall be consistent with the prevailing range of

compensation for the authorized use of the athlete's name, image, or likeness.

(2)A student-athlete may receive compensation from an institution or its affiliated

corporation, including but not limited to sharing revenue as permitted or required

by a legal settlement or applicable law, by entering into a written institutional

agreement with the institution or affiliated corporation. Such compensation may be

in exchange for the use of the student-athlete's name, image, or likeness,

institutional brand promotion, or other rights.

(3)An institution or affiliated corporation may designate, through contract, sublicense,

or other written agreement, a media rights holder or one

(1)or more other third

parties with whom an institution's student-athletes may directly enter into NIL

agreements consistent with the prevailing range of compensation.

(4)A student-athlete shall not enter into an NIL agreement to receive compensation

from a third party relating to the endorsement or promotion of:

(a)Sports betting;

(b)A controlled substance;

(c)A substance the student-athlete's intercollegiate athletic association forbids

the athlete from using;

(d)Adult entertainment; or

(e)Products or services that would be illegal for the student-athlete to possess or

receive.