Sec. 2. Deceptive trade practices.

308 words·~1 min read·/il/chapter-815/act-510/2

A research copy — for the controlling text, always check the official state or federal source. Not legal advice.

(a)A person engages in a deceptive trade practice when, in the course of his or her business, vocation, or occupation, the person:

(1)passes off goods or services as those of another;

(2)causes likelihood of confusion or of misunderstanding as to the source, sponsorship,

approval, or certification of goods or services;

(3)causes likelihood of confusion or of misunderstanding as to affiliation, connection,

or association with or certification by another;

(4)uses deceptive representations or designations of geographic origin in connection

with goods or services;

(5)represents that goods or services have sponsorship, approval, characteristics,

ingredients, uses, benefits, or quantities that they do not have or that a person has a sponsorship, approval, status, affiliation, or connection that he or she does not have;

(6)represents that goods are original or new if they are deteriorated, altered,

reconditioned, reclaimed, used, or secondhand;

(7)represents that goods or services are of a particular standard, quality, or grade or

that goods are a particular style or model, if they are of another;

(8)disparages the goods, services, or business of another by false or misleading

representation of fact;

(9)advertises goods or services with intent not to sell them as advertised;

(10)advertises goods or services with intent not to supply reasonably expectable public

demand, unless the advertisement discloses a limitation of quantity;

(11)makes false or misleading statements of fact concerning the reasons for, existence

of, or amounts of price reductions;

(12)engages in any other conduct which similarly creates a likelihood of confusion or

misunderstanding.

(b)In order to prevail in an action under this Act, a plaintiff need not prove competition between the parties or actual confusion or misunderstanding.

(c)This Section does not affect unfair trade practices otherwise actionable at common law or under other statutes of this State.