§ 17030
59 words·~1 min read·
/ca/business-and-professions-code/17030·A research copy — for the controlling text, always check the official state or federal source. Not legal advice.
“Loss leader” means any article or product sold at less than cost:
(a)Where the purpose is to induce, promote or encourage the purchase of other merchandise; or
(b)Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or
(c)Where the effect is to divert trade from or otherwise injure competitors.