Sec. 5216. Consumer education campaign
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Section 229(b) of the Public Health Service Act ( 42 U.S.C. 237a(b) ), as amended— in paragraph (6), at the end, by striking and ; in paragraph (7), at the end, by striking the period and inserting a semicolon; and by adding at the end the following: not later than one year after the date of the enactment of this paragraph, develop and implement a 4-year culturally and linguistically appropriate multimedia consumer education campaign that is designed to promote understanding and acceptance of evidence-based maternity practices and models of care for optimal maternity outcomes among individuals of childbearing ages and families of such individuals and that— highlights the importance of protecting, promoting, and supporting the innate capacities of childbearing individuals and their newborns for childbirth, breastfeeding, and attachment; promotes understanding of the importance of using obstetric interventions when medically necessary and when supported by strong, high-quality evidence; highlights the widespread overuse of maternity practices that have been shown to have benefit when used appropriately in situations of medical necessity, but which can expose pregnant individuals, infants, or both to risk of harm if used routinely and indiscriminately; emphasizes the noninvasive maternity practices that have proven correlation or may be associated with improvement in outcomes with no detrimental side effects, and are significantly underused in the United States, including smoking cessation programs in pregnancy, group model prenatal care, continuous labor support, nonsupine positions for birth, and external version to turn breech babies at term; educates consumers about— the qualifications of licensed providers of maternity care, including obstetrician-gynecologists, family physicians, certified nurse-midwives, certified midwives, and certified professional midwives; and the best evidence about the safety, satisfaction, outcomes, and costs of such providers; informs consumers about the best available research comparing birth center births, planned home births, and hospital births, including information about each setting’s safety, satisfaction, outcomes, and costs; fosters participation in high-quality, evidence-based childbirth education that promotes a healthy and safe approach to pregnancy, childbirth, and early parenting; is taught by certified educators, peer counselors, and health professionals; and promotes informed decision making by childbearing individuals; informs consumers about— the effects of systemic, institutional, and interpersonal racism on the health, well-being, and outcomes of birthing people; the importance of respectful, culturally and linguistically appropriate, and culturally congruent care; and the value of community-based and community-led maternal care and support; and is pilot tested for consumer comprehension, cultural sensitivity, and acceptance of the messages across geographically, racially, ethnically, and linguistically diverse populations; .
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Sec. 5216
Consumer education campaign
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