Sec. 4. Program authorized
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The Secretary of Education, in consultation with the Secretary of Labor, may award competitive grants to, or enter into contracts or cooperative agreements with, eligible entities described in subsection
(c)to enable such entities— to develop, produce, and distribute educational and promotional digital media programming that is designed— to illustrate the value of career pathways in in-demand industry sectors and occupations; to encourage secondary and postsecondary graduation and demonstrate successful student outcomes; to inform young Americans, particularly those who live in communities not currently served by career pathway programs, of a full range of secondary or postsecondary education options which align with the skill needs of industries in the economy of the State or a locality as specified in subparagraph (D); and to address the economic needs of a State as specified in the unified State plan that such State established under section 102 of the Workforce Innovation and Opportunity Act ( 29 U.S.C. 3112 ) or locality as specified in a local plan established under section 108 of such Act ( 29 U.S.C. 3123 ) through encouragement of students and workers to enter professions and occupations related to in-demand industries or occupations; to facilitate the development, directly or through contracts with producers of educational television and audio programming, of educational programming for middle school, high school, and postsecondary learners, and accompanying support materials and services that promote the effective use of such programming; to facilitate the development of programming, digital content, and support materials, for parents, educators, specialized instructional support personnel, and employers, that is designed for distribution over the broadcast channels of television and radio public broadcast stations and the internet; and to contract with entities (such as public telecommunications entities) to disseminate and distribute programming developed under this Act to the widest possible audience through the most appropriate distribution technologies, including broadcast and online platforms. In awarding grants, contracts, or cooperative agreements under this section, the Secretary shall ensure that eligible entities make programming widely available, with support materials as appropriate, to local educational agencies, institutions of higher education, workforce development systems, and employers in relevant industries. To be eligible to receive a grant, contract or cooperative agreement under this section an entity shall be a public telecommunications entity that is able to demonstrate each of the following: A capacity to contract for the development and national distribution of educational and promotional video, audio, and other media programming that is accessible by middle school, high school, and postsecondary learners. A capacity to distribute programming, digital content, and support materials, for parents, educators, specialized instructional support personnel, and employers, that is designed for distribution over the broadcast channels of television and radio public broadcast stations and the internet. A capacity, consistent with the entity’s mission and nonprofit nature, to negotiate the contracts described in paragraphs
(2)and
(4)of subsection
(a)in a manner that returns to the entity an appropriate share of any ancillary income from sales of any program-related products. A capacity to localize programming and materials to meet specific State and local needs and to provide educational outreach at the local level.
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