Sec. 303. Public awareness, education, and prevention campaign
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Part B of title III of the Public Health Service Act ( 42 U.S.C. 243 et seq.), as amended by section 302, is further amended by inserting after section 317V the following new section: The Secretary, acting through the Director of the Centers for Disease Control and Prevention and in consultation with the Surgeon General of the Public Health Service, shall develop and implement a national campaign to educate youth and young adults, parents, clinicians, health professionals, and others about the harms associated with the use by youth and young adults of tobacco products, including e-cigarettes.
The campaign under this section shall— be an evidence-based media and public engagement initiative; be carried out through competitively bid contracts; include the development of culturally and linguistically competent resources that may be tailored for communities with high rates of youth tobacco use; be complementary to, and coordinated with, any other Federal efforts; and include message testing to identify culturally and linguistically competent and effective messages for behavioral change.
The campaign under this section may include— the use of— television, radio, print, the internet, and other commercial marketing venues; and in-person public communications; and the award of grants to State, local, and Tribal public health departments to encourage partnerships with community organizations and health care providers to develop and deliver evidence-based strategies to prevent youth tobacco use. To carry out this section, there is authorized to be appropriated, and there is appropriated, out of any funds in the Treasury not otherwise appropriated, $45,000,000 for each of fiscal years 2021 through 2025. .
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Sec. 303
Public awareness, education, and prevention campaign
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