Sec. 2. Restrictions on sources of funds for recruiting and marketing activities
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Section 119 of the Higher Education Opportunity Act ( 20 U.S.C. 1011m ) is amended— in the section heading, by inserting after and Restrictions on Sources of Funds for Recruiting and Marketing Activities ; Funds in subsection (d), by striking subsections
(a)through
(c)and inserting subsections (a), (b), (c), and
(e); by redesignating subsection
(e)as subsection (f); and by inserting after subsection
(d)the following: An institution of higher education, or other postsecondary educational institution, may not use revenues derived from Federal educational assistance funds for recruiting or marketing activities described in paragraph (2). Except as provided in paragraph (3), the recruiting and marketing activities subject to paragraph
(1)shall include the following: Advertising and promotion activities, including paid announcements in newspapers, magazines, radio, television, billboards, electronic media, naming rights, or any other public medium of communication, including paying for displays or promotions at job fairs, military installations, or college recruiting events. Efforts to identify and attract prospective students, either directly or through a contractor or other third party, including contact concerning a prospective student’s potential enrollment or application for grant, loan, or work assistance under title IV of the Higher Education Act of 1965 (20 U.S.C. 1070 et seq.) or participation in preadmission or advising activities, including— paying employees responsible for overseeing enrollment and for contacting potential students in-person, by phone, by email, or by other internet communications regarding enrollment; and soliciting an individual to provide contact information to an institution of higher education, including websites established for such purpose and funds paid to third parties for such purpose. Such other activities as the Secretary of Education may prescribe, including paying for promotion or sponsorship of education or military-related associations. Any activity that is required as a condition of receipt of funds by an institution under title IV of the Higher Education Act of 1965 ( 20 U.S.C. 1070 et seq. ), is specifically authorized under such title, or is otherwise specified by the Secretary of Education, shall not be considered to be a covered activity under paragraph (2). In this subsection, the term Federal educational assistance funds means funds provided directly to an institution or to a student attending such institution under any of the following provisions of law: Title IV of the Higher Education Act of 1965 ( 20 U.S.C. 1070 et seq. ). Chapter 30, 31, 32, 33, 34, or 35 of title 38, United States Code. Chapter 101, 105, 106A, 1606, 1607, or 1608 of title 10, United States Code. Section 1784a, 2005, or 2007 of title 10, United States Code. Title I of the Workforce Investment Act of 1998 ( 29 U.S.C. 2801 et seq. ). The Adult Education and Family Literacy Act ( 20 U.S.C. 9201 et seq. ). Nothing in this section shall be construed as a limitation on the use by an institution of revenues derived from sources other than Federal educational assistance funds. Each institution of higher education, or other postsecondary educational institution, that receives revenues derived from Federal educational assistance funds shall report annually to the Secretary and to Congress the institution's expenditures on advertising, marketing, and recruiting. .
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- 20 USC 9201
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Sec. 2
Restrictions on sources of funds for recruiting and marketing activities
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