Sec. 08.02.110. Professional designation requirements.

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(a)[See delayed amendment note.] An acupuncturist licensed under AS 08.06 , an audiologist or speech-language pathologist licensed under AS 08.11 , a behavior analyst licensed under AS 08.15 , a person licensed in the state as a chiropractor under AS 08.20 , a professional counselor licensed under AS 08.29 , a dentist under AS 08.36 , a dietitian or nutritionist licensed under AS 08.38 , a massage therapist licensed under AS 08.61 , a marital and family therapist licensed under AS 08.63 , a medical practitioner or osteopath under AS 08.64 , a direct-entry midwife certified under AS 08.65 , a registered or advanced practice registered nurse under AS 08.68 , an optometrist under AS 08.72 , a licensed pharmacist under AS 08.80 , a physical therapist or occupational therapist licensed under AS 08.84 , a psychologist under AS 08.86 , or a clinical social worker licensed under AS 08.95 , shall use as professional identification appropriate letters or a title after that person's name that represents the person's specific field of practice. The letters or title shall appear on all signs, stationery, or other advertising in which the person offers or displays personal professional services to the public. In addition, a person engaged in the practice of medicine or osteopathy as defined in AS 08.64.380 , or a person engaged in any manner in the healing arts who diagnoses, treats, tests, or counsels other persons in relation to human health or disease and uses the letters “M.D.” or the title “doctor” or “physician” or another title that tends to show that the person is willing or qualified to diagnose, treat, test, or counsel another person, shall clarify the letters or title by adding the appropriate specialist designation, if any, such as “dermatologist,” “radiologist,” “audiologist,” “naturopath,” or the like.

(b)A person subject to

(a)of this section who fails to comply with the requirements of

(a)of this section shall be given notice of noncompliance by that person's appropriate licensing board or, if the person is not regulated by a board, by the department. If, after a reasonable time, with opportunity for a hearing, the person's noncompliance continues, the board or department, as appropriate, may suspend or revoke the person's license or registration, or administer other disciplinary action which in its determination is appropriate.