35-8A-17. Brand extension defined.
48 words·~1 min read·
/sd/title-35/chapter-35-8/35-8a-17A research copy — for the controlling text, always check the official state or federal source. Not legal advice.
For purposes of this chapter, the term, brand extension, means any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same brewer or importer and that relies to a significant extent on the goodwill associated with that preexisting brand.